How to "Future-Proof" Your Refractive Practice and Become the In-Demand, Premium-Priced Refractive & Cataract Surgeon in Your City Right Now

Even while local discount chain LASIK centers are using mass discounts in an attempt to commoditize and confuse the market.

In this case study, you will discover:

  • Why the "Hybrid Model" of patient consultations is the future of vision correction

  • How to increase the number of refractive patients you can see without increasing your staff or operational overhead

  • The "Fast Forward Effect" COVID-19 had on consumer behavior (and how you can leverage it to attract more patients)

  • Why "More Leads" isn't always the answer to more surgeries (and which metric is most important to increasing your refractive volume each month)

  • And more...

Client Feedback on Working with the Refractive Mavericks

Troy Cole & Michael King

"This is one of the best businesses decisions (and personal decisions) I've made in my life. Michael is exceptionally caring, knowledgable and ethical, and he's turned our business around completely with a new paradigm that I never could have come up with myself."

- Richard Rothman, MD, LASIK in Nevada

"Troy is a constant flow of fresh ways to reach and engage new patients."

- Greg Parkhurst, MD, FACS, Parkhurst NuVision

"Having someone outside the business and with your energy and skillset is so needed to make these trainings and initiatives productive."

- Carrie Jacobs, Chu Vision Institute

"Troy is a powerful combination of fantastic ideas with excellent implementation skills. His understanding of marketing is well rounded and modern at the same time.  If you are seeking energy with new fresh marketing ideas it would be well worth your time speaking with Troy." 

- Michael Dobkowski, Glacial Multimedia

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Earnings Disclaimer

Results may vary and testimonials are not claimed to represent typical results. All testimonials are real. These results are meant as a showcase of what the best, most motivated clients have done and should not be taken as average or typical results.

You should assume that products, programs or personal recommendations made by Troy Cole or LogiCole Consulting may result in compensation paid to me by those I recommend. I recommend resources that I use myself, unless it specifically states that I do not use that resource. I do recommend many products and services to my clients which I do not use myself. If you would rather that I not be compensated for these recommendations, go to Google and search for the item and find a non-affiliate link to use. You should perform your own due diligence and use your own best judgment prior to making any investment decision pertaining to your business or practice. By virtue of visiting this site or interacting with any portion of this site, you agree that you’re fully responsible for the investments you make and any outcomes that may result.