A Refractive Mavericks Special Presentation:

The Monday Morning Report

What's working in your marketing? Great question! Make AI figure it out.

Most practices learn what went wrong in their marketing weeks after the budget is spent. But who's got that kinda time?

So on November 12, the Refractive Mavericks (King + Cole) unveil the weekly, AI-assisted dossier that allows you to make data-driven decisions in minutes vs. months.

DateThursday, Nov 12, 2026

Time12:00 PM Pacific1:00 MT · 2:00 CT · 3:00 ET

Save my seat Free · For ophthalmology owners, surgeons and administrators

What we'll reveal

Yo! What would you fix this week if you could actually see it?

What your competitors are running
How AI reviews the ads, offers and messaging that are publicly visible in your market, and what it tells you about your own.
The Patient-Leaking Holes in Your Website
The friction points that stop a prospective patient from requesting a consult, and the performance data that confirms them.
What your phone calls are actually telling you
How call review exposes the moments your team missed a question or never offered a consultation.
Why we'd fix the booking conversation before raising ad spend
A real-world pattern: ads that work, calls that leak. And why one week of data should raise a question, not trigger a campaign change.
What the AI got wrong (Troy loves this part)
The mistakes we caught in our own reviews, and the checks a strategist runs before anything reaches your team.
How to Make Sh*t Happen
How the report becomes three priorities, each with an owner, and what gets checked the following Monday.

You still need a human

AI speeds up the analysis. A strategist decides what matters, sets the priorities, and makes sure something actually changes.

Your hosts

The Refractive Mavericks: Just a Couple Cool Dudes Helping You Book More Surgeries

Michael King

Founder of LASIK Marketing Agency. The secret marketing and automation weapon for leading refractive and cataract practices across the U.S.

Troy Cole

Founder of LogiCole Consulting and creator of the E3 Conversion System. 20 years teaching surgery teams to turn inquiries into surgeries and confidently kick ass.

Built for

Ophthalmology practice owners, surgeons and administrators who are tired of finding out what happened after the money's gone.

Attendee bonus You want one, don't you?

Every live attendee gets a sample Monday Morning Report, so you can see exactly what a week of findings and priorities looks like.

We Should Charge for This

Save your e-seat

Thu, Nov 12, 2026 · 12:00 PM PT / 3:00 PM ET · 60 min · Zoom

Live on Zoom, with time for your questions
An annotated sample Monday Morning Report for live attendees
Free for ophthalmology owners, surgeons, administrators and marketing leads
Be there or be square

Registration takes about a minute. Zoom emails your personal join link and a calendar invite right away. Bringing a colleague? Send them this page so they get their own link.